EVERYTHING IN MODERATION. INCLUDING MODERATION

Let’s be honest, us humans are avowed hedonists. We like nice things and want to consume them. In large quantities. Blanchflower was born to feed this pleasure. To a degree.

Now we’re not going to be getting on a soap-box about this but the politics of food and the marketing messages sent out by the pedlars of “health” on a plate seems such a sad response when faced by deliciousness and nice times. We have sympathy for their stance when faced with the actions of the super-sizers and the supermarkets where you can buy stacks of ready-meals but can’t even track down a humble cabbage.

People often say, “life’s too short” and it is not to enjoy delicious, simple, natural food. So our stance is one of moderation – a middle-ground held for centuries and we are here to defend it. Which is why we’ve put our stance up in lights. Literally.

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